Amazon’s Kindle Fire is set to reignite the already fierce tablet war and potentially create a two-horse race between Amazon and Apple, according to new research.

ZenithOptimedia has made a small reduction to its global ad forecast for 2011 as fears of a double-dip recession sees advertisers limiting budget increases.

Facebook has launched a Premium Ad unit, designed to promote page posts. The new product expands from Facebook’s Sponsored Stories.

Channel 5 enjoyed a significant increase in total revenues in August – up 38.9% year on year.

BBC One’s Strictly Come Dancing returned to the weekend line-up with a peak audience of 8.5 million viewers.

Display spend in Europe is up to €5.8 billion, a 21.1% increase on last year’s figures, according to the IAB Europe AdEx report.

YouTube plans to launch Google AdWords for video in beta next week, in a bid to simplify video ad campaigns.

NMG has released its latest product placement research, using Sky One’s Trollied as case study to demonstrate the “naivety from broadcasters and producers as to what can be sold as product placement – and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market”.

Amazon launched its Kindle Fire touchscreen device at an event in New York yesterday, as well as a new range of enhanced Kindles.

Twitter is expected to rapidly expand its advertising revenues in 2011 and the years following, according to a new forecast from eMarketer.