Since Q2 2010, the number of ads delivered in HD has doubled from 10% to 20%, according to a new study from Extreme Reach.
ARCHIVE ▸ Liz Jaques
The Mail on Sunday and Sunday Mirror enjoyed significant reader gains in the immediate aftermath of the News of the World closure, but a ‘Sun on Sunday’ has a strong appeal, according to new research by Kantar Media.
CITY AM registered its first profitable year in 2010 with a pre-tax profit of £439,047.
The Daily National newspaper market saw a return to the norm after last months slight increase of 0.1%, as the Total Daily market fell 0.9% PoP.
O2 plans to take the voucher market mainstream with the launch of Priority Moments, a new location-based offers service for O2 customers.
The Independent’s i has total readership of 368,000, according to the first early estimates released by the National Readership Survey (NRS).
Marketing budgets were revised down in Q2 for a third consecutive quarter, as companies attempted to reduce operating costs and protect profit margins amid concerns around the economic outlook, according to the latest IPA/BDO Bellwether survey.
News Corporation is withdrawing its planned bid to take full ownership of BSkyB following the News of the World phone-hacking scandal.
Google+ is expected to reach 10 million users soon, which isn’t bad considering it was released less than a month ago and is still invite-only. It is Google’s latest attempt to master the social media world, and it seems to be working.
Global ad expenditure will return to pre-recession peak level this year, according to ZenithOptimedia’s latest forecast.