MAGNAGLOBAL forecast that global media ad revenue will grow +5.2% to total USD $428.4 billion on a constant currency basis, while US spend will generate $173.1 billion dollars of advertising revenues in 2011.

In response to Jim Marshall’s latest column, Ofcom trading review: a little too late?, John Billett claims his comments are “unwise and ill-informed”…

With so many terms flying around the mobile advertising space – NFC, QR Codes, AR – Simon Andrews, chair and founder of Addictive!, closed MediaTel’s fourth Media Playground conference by asking “what will be the most important thing in mobile in the next 12 months?”

“M-commerce is the next revolution in the mobile market… once we see that happening, the mobile market will pick up,” according to Will King, head of product development at Unanimis.

What is the value of a social media fan? According to Deloitte, worldwide social media users will reach around one billion in 2011, with average revenue per user (APRU) of $4*.

“Advertisers are being woefully let down by EPG offerings,” says Oli Newton, head of emerging platforms at Starcom Mediavest Group.

Nigel Walley, CEO, Decipher, said this year will see the connected TV market “sky-rocket”.

Samsung is set to become the world’s leading smartphone supplier this quarter, taking Nokia’s 15-year crown, according to investment bank Nomura.

Ofcom logo

Ofcom has launched a review into competition in the TV advertising trading market in the UK.

Apple has changed its in-app subscription policy, removing the 30% commission that is charges publishers who sell subscriptions within iPhone and iPad apps.