3D TV will “struggle” to gain traction in the mainstream UK television market, according to a report by Informa Telecoms & Media.
ARCHIVE ▸ Liz Jaques
The BBC has launched an app to deliver the corporation’s news content to Samsung televisions.
On 28 February, ITV made news with Britain’s first ever paid for product placement. Nestle paid £100,000 to place their Dolce Gusto coffee machine in the background of the Chef’s kitchen featured on the This Morning show.
The global number of gamers, just within Facebook, is estimated at 53% of all users – around 350 million people. Interestingly, the majority of gamers are women (58%).
The cardinal sin of advertising was committed last night – when Lord Sugar’s would-bes tried to convince press director Dom Williams that he should pay rate card for launch issue ads. Well, in fact they didn’t try very hard – it seemed like they just stood there… intransigent in all senses… and bonkers! As usual.
What is your social media strategy? And does it involve Facebook? If not, why not?
Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.
Nick Suckley, managing director of agenda21 and a Data Debate panellist at this year’s Media Playground event, says in a world full of digital data, someone needs to make sense of it…
Decipher’s Nigel Walley and Samsung’s Dan Saunders talk connected TV; the BBC; and strategy.
ITV has applied for consent to broadcast exclusive live coverage of the Rugby World Cup Finals Tournament 2011.