At this year’s event, the industry will gain insight into how audio advertising delivers the three Rs: resonance, reach and results.
Lucy Barrett
Lucy is Radiocentre’s Client Director which means she champions the value and impact of commercial radio among advertisers and agencies. Her mission is to help advertisers See Radio Differently by highlighting record audiences and the proven brand and business driving effects of the medium. She also oversees the industry body’s marketing and events, including its flagship Tuning In conferences attended by 100s of delegates from around the UK. Prior to Radiocentre, Lucy was European Communications Director of global advertising agency J Walter Thompson overseeing the agency’s marketing and PR. A regular commentator on advertising and media, she was also The Guardian’s advertising columnist and Editor of trade title Marketing (since merged with Campaign). By some good fortune she was born the same year as commercial radio.
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Audio is not just radio and we have to reflect that. Tuning In will be a mirror to all elements of audio we represent, writes Radiocentre’s client director.
Radiocentre’s Lucy Barrett reveals what can be expected at the Tuning In, from Mel C, sneak previews of research, attention in radio to innovative campaigns.