In the wireless age, an increasing number of young people are becoming totally dependant on the mobile phone to satisfy their telecommunications requirements, according to The Yankee Group. In a US survey, the research firm found that cord cutters, namely those people who have replaced their landline phones with wireless, made up 12% of 18… Continue reading Young Americans Learning To Rely On Mobiles

Indebted advertising network, Interpublic Group (IPG), has remained in the red during the second quarter of the year, reporting losses of $13.5 million on revenues up by less than 1%. In the first quarter of the year, IPG reported a loss of $8.6 million (see Interpublic Not Out Of The Woods After Q1 Loss). Advertising… Continue reading Interpublic Losses Continue In Second Quarter

The addition of new broadband households slowed in the US in the second quarter of 2003 but research from Parks Associates indicates that growing frustration with dial-up is likely to boost high-speed internet take up in the coming months. A survey conducted for the national consumer study, Electronic Living @ Home found that whereas 30%… Continue reading Dial-Up Delays To Drive Broadband Adoption In H2

The latest mobile phone subscriber forecasts for more than forty countries appear below. The figures were compiled by analysts at The Research Room. Forecasts for Western European countries are available Almost 90% Of UK Population Will Use A Mobile By 2007, Says Report. Country by Country Mobile Subscriber Forecasts             … Continue reading Global Country By Country Mobile Subscriber Forecasts

Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services. Just over ten… Continue reading INSIGHTanalysis: Digital TV To Reach 50% Of US Homes By 2005

Barclay Knapp is stepping down as chief executive of NTL, just months after the UK cable group emerged from its Chapter 11 bankruptcy process (see NTL Emerges From Bankruptcy). Knapp, who joined NTL ten years ago, will step down from his current role at the close of business on Friday, but will stay at the… Continue reading Knapp Departs NTL As Q2 Results Show Some Growth

The acquisition of Bcom3 Group helped Publicis, the world’s fourth largest marketing and advertising group, to achieve strong growth in sales in the second quarter of 2003. Revenues were up by 60.7% to €965 million, taking into account the consolidation of former Bcom3 agencies purchased in September 2002. Organic sales, which exclude acquisitions and foreign… Continue reading Publicis Sees Revenues Rise In Q2

BSkyB has comfortably beaten market forecasts in its final quarter customer growth, adding 133,000 new subscribers and taking its customer base to 6.8 million, the group announced this morning. This is even higher than a revised and upgraded forecast from Lehman Brothers, which claimed that there would be 128,000 additions, ahead of the 100,000 market… Continue reading BSkyB Results Beat Market Expectations As Subs Hit 6.8m

US interactive advertising revenues will reach $8.6 billion by 2005, up slightly from this year’s anticipated $8.4 billion, according to new forecasts from GartnerG2. The group says that whilst agencies have so far been hesitant to embrace interactive formats, they are set to increase their spending over the next couple of years, almost doubling the… Continue reading US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2

Sales of mobile phone ringtones are set to exceed those CD singles in the near future, according to new research from the Mobile Data Association (MDA). SMS ringtone advertising is now commonplace in newspapers and magazines and and pop songs, TV themes and classical tunes are widely available in monophonic and polyphonic formats. The MDA… Continue reading Mobile Ringtones Find The Right Rhythm