The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising. A standard measure of the cost… Continue reading Outdoor Media Inflation Outstrips Other Sectors
ARCHIVE ▸ The Media Leader Staff
There is likely to be a slowdown in broadband growth in the US unless providers take steps to persuade dial-up users that it is beneficial to upgrade. This is one of the main conclusions of a new report on the subject by Ipsos-Insight. It is estimated that around 19 million US households had a high-speed… Continue reading Service Providers Look To Combat Broadband Slowdown
Total US magazine advertising revenues rose by 11.2% in May, closing at $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages rose by 2.3% year on year to 20,807. In the year-to-date, advertising revenue closed at $7.0 billion, an increase of 10.2% on May 2002. Advertising… Continue reading US Magazine Ad Revenues And Volumes Rise In May
Consumer uptake of high-definition televison (HDTV) has so far failed to match expectations but there is evidence of widespread awareness and signs that affluent consumers, in particular, will help to drive growth. A new survey from Leichtman Research Group (LRG) has revealed that only 4% of US consumers are HDTV owners. Until now, HD-enabled televisions… Continue reading High Earners Drawn To HDTV
UK publishing group, Highbury House Communications, is considering the sale of its business communications division after receiving a number of buy-out approaches. The group this morning said that it is in negotiations that may or may not lead to an eventual disposal. Any sale would also be subject to approval by shareholders in the group.… Continue reading Highbury House Looks At Business Division Disposal
WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell
Global advertising will grow at a compound rate of 4.1% between 2002 and 2007, according to a report to be released by PricewaterhouseCoopers (PWC) this week. In advance of the release of the Global Entertainment And Media Outlook report, the Los Angeles Times reports that PWC expects the US to lead advertising and media growth,… Continue reading US To Lead Global Ad Rise, Predicts PWC Report
WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell
The adoption of high-speed internet services continued apace in the US during the second half of last year, with a growth of 23% in the number of lines in use, according to the latest data from the Federal Communications Commission (FCC). The number of lines rose from 16.2 million to 19.9 million in H2; in… Continue reading US High-Speed Internet Lines Jump 23% In Second Half
2002 was a pivotal year for the European broadband market, as the number of high-speed internet connections and associated revenues went through the roof, says a new study from IDC. Broadband is having a dramatic effect on internet usage across the continent (see Broadband Heralds Growth In European Internet Use) with time spent online increasing… Continue reading Broadband Casts Its Net Across Europe