Viewers who claim not to want digital television often change their minds after a trial of the service, according to new research commissioned by a consortium of interested companies. The Go Digital study found that before the trial approximately one fifth of participants said they were not interested in receiving DTV; after the trial, 68%… Continue reading Reluctant Viewers Turn To Digital TV After Free Trial
ARCHIVE ▸ The Media Leader Staff
Channel 4’s director of programming, Tim Gardam, has called on the Department of Culture, Media and Sport (DCMS), to give the station a slice of the £2.5 billion the BBC makes from licence fee revenues. According to the Guardian, Gardam told the Royal Institute for British Architects that he was not arguing for the instant… Continue reading Channel 4 Calls For Slice Of BBC Licence Fee
News Corporation is to sell its 45% share in the New Zealand publisher, Independent Newspapers Limited (INL), in a deal worth £420 million. INL has said that its publishing assets which include the Dominion Post in Wellington and The Press in Christchurch will pass to the Australian newspaper company, John Fairfax Holdings. The deal will… Continue reading News Corp Offloads New Zealand Publications
UK marketing budgets were on average revised downwards in the first quarter of this year, according to the latest edition of the IPA‘s Bellwether Report, released this morning. The survey of UK marketers found that 18.2% planned to increase their budgets, 61.3% expected to leave them the same and 20.4% are revising them downwards. This… Continue reading INSIGHTanalysis: Bellwether Sees Weakest Advertising Outlook Yet
US radio advertising revenue rose by 7% year on year in February 2003, according to figures from the country’s Radio Advertising Bureau (RAB). Local spend led the way with an 8% rise, whilst national dollars increased by 5%. The RAB says that this is indicative of a relatively healthy radio environment in spite of the… Continue reading US Radio Revenues Rise 7% In February
Worldwide growth of digital set-top boxes for cable, DTH and DTT platforms will approach 30 million new units in 2005. This is according to a new report from the Multimedia Research Group (MRG). The study, entitled Home Gateway Report: Worldwide Multi-Carrier Digital Settop & Services Analysis & Forecast examines the impact of emerging technologies and… Continue reading Global Set-Top Box Sales To Top $7m In 2005
BSkyB is expected to add 137,000 digital satellite subscribers in the third quarter of its financial year, with steady growth momentum continuing, according to analysts at Merrill Lynch. The broker describes Sky as a ‘haven of growth’ in an otherwise uncertain media sector and remains positive on the satellite group’s outlook. However, Merrill says that… Continue reading BSkyB Is ‘Haven Of Growth’ In Uncertain Media Sector
Films and videos are downloaded from the internet by 5% of online European consumers, with the UK slightly below the average at 3%, according to data compiled by Forrester Research. Downloading of video content is most prevalent in the technologically switched-on Sweden, where 8% of web users access this kind of content. After Sweden, it… Continue reading Films And Video Downloaded By 5% Of Europeans, Finds Forrester
The number of subscribers to cable modem broadband internet services is set to increase three-fold from 2002 to the end of 2007, according to a new forecast from IMS Research. IMS says that the majority of growth in terms of gross subscriber numbers will come from North America. However, Asia and Europe will also begin… Continue reading Cable Broadband Users To Triple By 2007, Says IMS
The number of US households with a home network increased by more than 40% during 2002, claims a new report from the Yankee Group. According to The 2002 Technologically Advanced Family Survey 8% of PC owners, reported having a home network, an increase of 43% over 2001. The primary function of the system is that… Continue reading Tech-Savvy Consumers Drive Growth In Home Networking