Television advertising levels for June are very weak across the board say observers, with the overall market expected to decline by around 10% year on year, according to Merrill Lynch estimates. Whilst June comparisons were always going to be tough due to last year’s World Cup activity, the figures are weaker than the industry and… Continue reading INSIGHTanalysis: TV Trading Is Very Weak For June
ARCHIVE ▸ The Media Leader Staff
Almost 50% of dial-up internet users are interested in subscribing to broadband, according to new findings from the US. Parks Associates surveyed almost 5,000 narrowband subscribers and found that 48.3% were keen to upgrade to high-speed internet services. This compares with the 33.3% of customers who expressed an interest last year. “U.S. consumers are now… Continue reading US Broadband Boom On The Way, Says Report
Advertising page volumes in the US business information technology publishing sector declined by 12.1% year on year in March, according to CMP Media, the technology publishing subsidiary of United Business Media. Within this market, CMP Media’s own volumes decreased by just 4.4% and the group increased its share of the market from 27.4% in March… Continue reading US Hi-Tech Publishing Ad Pages Drop 12% In March
The European mobile services market will be worth in excess of â‚Ź20 billion by 2005, according to a new study from market analysts Strand Consult. The report, How to make money on mobile services, examines the burgeoning wireless technology sector and suggests that there is great potential for growth. With mobile penetration reaching saturation in… Continue reading Operators Look To Cash In On Mobile Services
As the English football season draws to a close, two powerhouses are embroiled in a bitter struggle for ascendancy. Neither side wants to give ground and the outcome remains in the balance. The two sides in question are not, as you might think, Arsenal and Manchester United but the Premier League and the European Commission… Continue reading Regulators Move The Goalposts On Football Rights
Regional newspaper group Archant has reported profits up 5.8% as a result of improving advertising sales in 2002. The newspaper group, ranked seventh amongst UK regional publishers, said that operating profit reached £27.7 million last year. This was based on turnover of £146.2 million, up 1.2% on 2001. Archant’s chief executive John Fry commented: “During… Continue reading Archant Sees Profits Rise In 2002
Still reeling from discouraging preliminary results and a shareholder revolt at its AGM last week, Reuters yesterday announced a 13% fall in group earnings for the first three months of 2003. The news and information provider said that underlying revenues totalled £798 million in the first quarter, down from £912 million in the same period… Continue reading Reuters Revenues Hit By Slump In Online Broking
US entertainment giant Viacom withstood ongoing pressures in the advertising marketplace and has reported a profit for the first quarter of 2003. The corporation has also agreed a deal to take full control of the the Comedy Central network. In the three months to March, Viacom, the world’s third largest media company, saw revenues rise… Continue reading Viacom Buoyed By First Quarter Earnings
The advance of digital technology has helped to stimulate cinema advertising and major brands are fast realising that they can deliver their message effectively to movie theatre audiences. Jack Myers reports that an increasing number of digital projectors are being installed in cinemas across the US. Digital screenings have received positive feedback from moviegoers (see… Continue reading Cinema Ads Hit The Mark In The US
Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe. According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003. The Index of Agency Search Activity also showed that client reviews in… Continue reading Agency Reviews On The Rise Despite Uncertain Climate