Shares in global advertising group, WPP, toppled by 33.5% yesterday, after one of its key clients, the Ford motor company, announced plans to reduce non-production-related costs by 20%. This reduction will include, at least to some degree, expenditure on marketing and advertising. Ford is understood to plough 80% of its advertising and marketing spend into… Continue reading WPP Stock Plummets As Ford Looks To Cut Marketing Spend
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The economy of the European Union (EU) and the eurozone ended on a very weak note in 2002 and continued sluggishness is expected into the first half of this year, according to forecasts from the European Commission (EC). The EC’s outlook for 2003 predicts that the average eurozone GDP growth rate will be just 1%,… Continue reading EC Sees Weak Economic Growth In 2003
US consumer expenditure on electronic media and entertainment passed the $100 billion mark in 2002, and is expected to rise by more than $20 billion by 2010, according to an upcoming report from Informa Media Group. Informa says that the growth comes despite the cyclical nature of the games industry, the impact of piracy on… Continue reading US Entertainment Spend To Pass $120bn By 2010, Says Informa
Capital Radio’s lynchpin presenter, Chris Tarrant, has told the Financial Times that he does not intend to leave the station before his contract expires in 2004, adding that he is not looking to leave even after that. “I will stay. I like it here,” Tarrant is quoted as saying in today’s edition of the paper.… Continue reading Good News For Capital As Tarrant Plans To Stay
Last year saw record growth for US broadband internet access services, with cable and DSL providers adding a combined 6.4 million subscribers over the period, according to Leichtman Research Group. Cable and DSL (digital subscriber line) internet platforms now reach 17.4 million users in the US. Leichtman forecasts that high-speed customers are set to overtake… Continue reading US Broadband Sees Record Growth In 2002
Net advertising revenue (NAR) for the UK television sector declined by 7.2% in 2002, according to figures in the Independent Television Commission‘s annual report, released today. The report shows that NAR fell from 2001’s £3.5 billion to £3.2 billion last year. In “stark contrast” to the commerical sector, which suffered at the hands of the… Continue reading TV Net Ad Revenue Drops 7% In 2002, Says ITC Report
New research from Leichtman Research Group finds that consumers in the US have yet to embrace digital video recorder (DVR) technology, with just 1% of cable and satellite subscribers owning a DVR. DVRs are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would… Continue reading US Viewers Turned Off To Digital Video Recorders, Finds Leichtman
ITV companies, Carlton and Granada, are to be allowed to run extra advertising minutes in order to make up for losses caused by augmented news coverage of the war in Iraq. As part of this coverage, ITV1’s nightly news bulletin has been moved from 10pm to 9pm during the conflict and has attracted record audiences… Continue reading ITV May Receive Extra Ad Minutage To Offset War Effect
Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone. ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003 (see European Advertising Forecasts From Zenith Optimedia); it is now anticipating growth of just… Continue reading ZenithOptimedia Downgrades European Ad Forecasts
UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia