After a recent period of slight recovery, the deteriorating outlook for consumer spending levels may begin to negatively impact on advertising spend, forcing growth down once again. Advertising is very closely tied to consumer confidence and corporate profitability. In 2001 there was a sudden dip in corporate profitability and it was primarily this which caused… Continue reading Insight Analysis: Will A Consumer Spending Dip Bring Down Ad Revenues?
ARCHIVE ▸ The Media Leader Staff
Despite dwindling consumer confidence and concerns about the wider commercial picture, the internet economy continues to grow and eMarketer is forecasting that online retail sales will approach $13 billion in the final quarter of 2002. A recent study from Forrester had claimed that ecommerce revenues were failing to reach anticipated levels (see US Online Sales… Continue reading Online Sales To Rise In The Fall, Says eMarketer
After a difficult period in 2001 when revenues slipped almost 10%, the television market has fared better this year and the sector will experience steady growth over the next five years, according to OMD UK. The agency noted that TV’s share of advertising expenditure increased throughout the 1990s as the medium was seen as the… Continue reading Television Advertising On The Up Despite ITV Troubles
Ad revenues at regional newspaper publishing group, Johnston Press, are performing strongly in ‘challenging market conditions’, with Q3/Q4 growth expected to be 1-2%, according to Merrill Lynch analysts. The broker is expecting a full year growth of about 2%. Johnston’s management is budgeting for a 2-3% growth next year, in line with analysts’ forecasts, but… Continue reading Johnston Press Revenues Resilient In Challenging Market
Ecommerce revenues in the US fell for the first time ever in the third quarter, according to new figures from Forrester Research. Online revenue slipped to $17 billion after two consecutive quarters of $20 billion sales. Analysts blamed the turbulent economic and political situation for the downturn but said that they expected spending to return… Continue reading US Online Sales Decline In Q3
Radio advertising experienced significant growth in the 1990s as more commercial stations appeared on the scene and the medium appeared to offer better value for money than press and television. The commercial sector has since had to contend with recession and an upswing in fortunes for the BBC stations which now account for almost 53%… Continue reading Radio On The Road To Recovery, Says Forecast
Mobile messaging services, which offer graphics and video, will prove more popular than wireless internet services in the next few years, according to a new report from In-Stat/MDR. The research firm calculates that messaging users will increase from an estimated 305 million at the end of 2001 to more than a billion by the end… Continue reading Messaging To Eclipse Mobile Internet
The world’s largest radio group, Clear Channel, yesterday reported third quarter radio revenues up by 11% to $964 million, representing a strong indication that US radio advertising is on the rebound. US radio has been looking stronger and stronger in recent weeks and Q4 is expected to post double-digit growth, according to analysts at Merrill… Continue reading Clear Channel Sees Stronger Radio Revenues
Advertising growth in the UK is expected to average about 3% per year between now and 2007, with the strongest year being 2004, according to new long term forecasts from media buying agency, OMD UK. Growth in total advertising spend is predicted to be flat this year, rising to 3.4% in 2003 and peaking at… Continue reading UK Ad Growth To Pick Up In 2003, Peak In 2004, Says OMD UK
US consumer online sales increased by 2% to reach a new quarterly high of $17.9 billion in the three months to September, according to the latest findings from comScore. Despite the general lull in retail spending, online sales were up 35% against the third quarter of 2001. Year to date sales totalled $52.5 billion, 41%… Continue reading US Ecommerce Firms Cashing In, Says comScore