Online adspend increased by over a fifth in Germany during 2002, says a new study from Nielsen Media. The research company surveyed twenty leading agencies from around the country and found that internet advertising revenue went up by 20.9% to E255.9 million last year. The biggest gains were in the service sector which saw income… Continue reading Web Advertising On The Rise In Germany

US narrowband internet subscribers are three times more likely to switch from their current ISP than broadband subscribers, according to a new study from the Leichtman Research Group. The report, Understanding Disconnects, Downgrades and Upgrades, found that one-third of online householders in areas where cable is available now subscribe to a broadband service. In addition,… Continue reading US Broadband Users Satisfied With Services

UK radio revenue growth will be subdued for most of this year, as visibility remains poor. That is the prognosis from Merrill Lynch analysts, following a radio industry dinner last week. Revenue growth last year of 2% to 3% was driven mostly by the sponsorship and promotions sector (see UK Radio Beats Revenue Forecasts In… Continue reading UK Radio Update: Consolidation ‘Vital’, Revenues Muted

The text messaging craze reached new heights during 2002 with almost 17 billion person to person text messages sent across the four UK GSM networks, according to the latest figures from the Mobile Data Association (MDA). The data also shows that 1.6 billion SMS messages were sent during December, taking the daily average for the… Continue reading Text Messaging Hits A New High In 2002

There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell. Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast

The popularity of broadband is based on the fact that subscribers tend to be wealthy, web savvy consumers who use the internet on a regular basis. However as high-speed access increasingly becomes the norm, there is uncertainty as to how the demographic will evolve. According to analysis by eMarketer, there were approximately 17 million broadband… Continue reading Broadband Set To Enter The Mainstream, Says eMarketer

New technologies and processes offer publishers unprecedented opportunities to transmit information, increase sales and cultivate new sources of revenue, says a new study from the World Association of Newspapers (WAN). The latest “Shaping the Future of the Newspaper” report concerns itself with the development of distribution methods which enable publishers to reach a wider audience… Continue reading WAN Hails The Distribution Revolution

Broadband set-top boxes are becoming more and more feature-laden, as cable and satellite companies turn to the high-speed delivery platform to increase average revenues per subscriber and reduced customer churn. According to a new report from Allied Business Intelligence (ABI), set-top box (STB) equipment is increasingly equipped with advanced features, such as PVR (personal video… Continue reading Multi-Feature Broadband Boxes Coming To The Living Room

Capital Radio’s advertising revenues fell by 6% in the quarter ending 31 December 2002. October was down by 14% and November and December were broadly flat. Capital says that this reflects the continuing tough advertising market. The group anticipates that January revenues will be modestly up year on year. However, the outlook for February and… Continue reading Capital Radio Ad Revenue Falls 6% In Q4 2002

The fortunes of Interpublic, the world’s second-largest advertising network, hit a new low yesterday as a prominent ratings agency issued a warning about the group’s debt. Interpublic endured a torrid 2002, punctuated by poor results, accounting revisions and ruminations on the state of the advertising economy. Just recently, IPG’s chief executive CEO John Dooner said… Continue reading Interpublic On The Brink Of Junk Status