Convincing customers that online credit card use is safe from fraud is a key task for marketers if they are to entice consumers online during the New Year sales, says the Chartered Institute of Marketing (CIM). The Institute says that shoppers see credit card fraud as a major problem when shopping online and that changing… Continue reading Web Retailers Must Reassure On Credit Card Security, Says CIM

ITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network. A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading ITV’s Share Of Advertising To Tumble To 51% In 2003, Say Forecasts

The Government is facing significant opposition to its plans to switch of the analogue television signal by the end of the decade with more than one in ten householders refusing to join the digital revolution. New research carried out by the Generics Group warns that Culture Secretary, Tessa Jowell, risks angering millions of viewers when… Continue reading Government Faces Backlash Against Analogue Switch-Off

Deutsche Telekom’s hopes of rasing around €2.2 billion from the sale of its cable assets are looking less likely to be realised, according to an article in today’s Financial Times. The report cites sources claiming that a consortium comprising Apax Partners, Providence Equity Partners and Goldman Sachs Private Equity will this week table a bid… Continue reading Deutsche Telekom May Not Get Asking Price For Cable Sale, Says FT

January The tone for the year was set when AOL Time Warner, the world’s biggest media company, revealed preliminary results for 2001 which failed to meet expectations and admitted that it was anticipating “no recovery in the economy” for the foreseeable future. Meanwhile, Cordiant Communications, was understood to be in talks with bankers about extending… Continue reading Insight Analysis: 2002 Financial Year Review

The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever. The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever

US consumers are more trusting when conducting online transactions than they were a year ago, according to the Consumer Internet Barometer, a new quarterly measure of online usage patterns, produced jointly by NFO WorldGroup, Forrester Research and The Conference Board. By the fourth quarter of last year, more than 33% of users expressed trust in… Continue reading Online Consumer Trust Builds In US Web Users

US newspaper advertising could grow by as much as 6.1% this year, according to a high-end forecast from the Newspaper Association of America (NAA). The group has also produced a more conservative estimate which puts growth at 3.2% for the year. However, the NAA’s vice president of business analysis and research, Jim Conaghan, notes that… Continue reading NAA Predicts Revenue Growth Momentum For US Newspapers

The slowdown in the market information industry during the second half of last year has resulted in organic turnover at Taylor Nelson Sofres (TNS) coming in more or less flat for the year, the company announced in a trading statement this morning. The market research group said that continuous and syndicated services have performed well,… Continue reading Taylor Nelson Sofres Sees Flat Revenues In 2002

The number of UK businesses which failed in 2002 was 9.8% higher than in 2001, according to figures from global business solutions company Experian. Failures in the fourth quarter rose by 4.6%, indicating a slightly improving trend throughout the year. By region, Scotland showed the most substantial increase in failures in 2002, at 27.8%, with… Continue reading Ten Percent Increase In UK Business Failures In 2002