Following weeks of speculation by the media and consternation on the part of the Football League, administrators announced yesterday that ITV Digital is to be sold off as a going concern. In a statement released yesterday evening, Deloitte & Touche announced that “it has not been possible to restructure the cost base of ITV Digital”… Continue reading ITV Digital To Be Sold As ‘Going Concern’
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According to its latest forecasts, Merrill Lynch believes that advertising revenue will continue to decline in 2002, lagging behind the economic recovery by some 3-6 months. Advertising Forecasts From Merrill Lynch 2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe -1.5% 4.7% Asia-Pacific -4.0% 1.7% Latin America -2.0% 8.0% Source: Merrill Lynch, April 2002
As predicted (see Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts), Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn. Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is… Continue reading Zenith Downgrades 2002 Forecasts
Overall US e-commerce will increase by more than 57% this year to reach $482 billion by the end of 2002, according to new report from eMarketer. The North America eCommerce: B2C & B2B study says that that more than half of the 123.4 million US internet users aged 14 or over – 68.9 million people… Continue reading US E-Commerce Forecasts Comparisons From eMarketer
The German online advertising market is forecast to reach a value of $1.9 billion by 2005 – representing an increase of 343.8% over 2001, according to the latest analysis by Datamonitor. Germany lead Europe The compound annual growth rate (CAGR) of the German online ad market is predicted to be 45.1% during the 2001-2005 period.… Continue reading German Online Advertising Leads Europe, Strong Growth Forecast By Datamonitor
US national radio revenue figures rose 1% in February, while local spend fell by 6%, according to the latest data from the US Radio Advertising Bureau (RAB). The RAB says that the dip in local advertising is due primarily to the lack of TV sweeps advertising in this Olympic year. The combined total for February… Continue reading US Radio Revenue Growth Dips In February
Pre-tax profits at marketing and communications company, Cordiant Communications, more than halved in 2001 following a year of restructuring and cost-cutting. Profits fell by 52.2% from £57.5 million in 2000 to £25.7 million for the year ended 31 December 2001. This is excluding exceptional items and goodwill, after which Cordiant posted a pre-tax loss of… Continue reading Cordiant Profits Hit By ‘Extremely Difficult’ Year
Continued weakness in the US economy has pushed WPP Q1 revenues down by 2% on last year, £945.8 million for the period to end of March 2002 compared with £966.4 million last year. A 6% revenue increase in Europe was abrogated by a drop of 7% in North America, the UK was up over 2%.… Continue reading Continued US Weakness Hits WPP Revenues
Global advertising revenues are forecast to fall by 2% on an industry-wide basis in 2002, according to Michael Bungey, chief executive of Cordiant Communications, the company which owns the Bates Worldwide advertising network. Announcing his company’s year-end financial results this morning (see Cordiant Profits Hit By ‘Extremely Difficult’ Year), Bungey said that a 2% decrease… Continue reading Ad Revenues To Be 2% Off In 2002 According To Cordiant Chief
Cinema admissions in Scandinavia and the Baltic region will top 60 million by 2005, whilst the Central and Eastern European region looks set to outperform the industry with new cinema developments. These are some of the the findings of new reports by industry analysts Dodona Research. Baltic region The fastest growing markets will be in… Continue reading European Cinema Growth Predictions From Dodona Research