Trinity Mirror, the UK’s largest newspaper publisher, has noted signs of improvement in advertising conditions but stops short of forecasting an imminent recovery, following the release of first half results today. The company’s pre-tax profits fell to £78.4 million in the first six months of 2002, compared with £80.6 million for the same period last… Continue reading Trinity Mirror Remains Circumspect On Ad Prospects

30.07.02 Channel 5 could be sold off as part of a restructuring programme at the German media group, Bertelsmann, according to a report in today’s Financial Times. Gunter Thielen, the new chairman and chief executive, is expected to conduct a thorough review of the conglomerate’s worldwide operations with a view to selling off unprofitable divisions.… Continue reading Bertelsmann May Sell Channel 5 Stake

The High Court yesterday reserved judgement in the action brought by the Football League against Carlton and Granada’s bankrupt pay-TV venture, ITV Digital (see Carlton And Granada To Defend Football League Attacks). The two media owners are hoping that the court will rule that no parent guarantees were in place when ITV Digital collapsed in… Continue reading Judgement Reserved On ITV Digital Debt

French advertising network, Havas, has posted revenues down 3.4% year on year for the first half of 2001. The fall adjusted for currency changes and acquisitions stood at 5.4%, according to ABN Amro. However, the figures were more or less in line with the broker’s expectations and new business wins in the first half were… Continue reading Havas Sees Continuing Ad Decline In 2002

A new study, produced by GartnerG2, claims that business-to-business marketers are reluctant to advertise online because websites are aimed at such a wide audience and the tools are not in place to target desired customers. It is estimated that B2B marketing projects accounted for just 11% of all US online adspend in 2001. Denise Garcia,… Continue reading Web Failing To Entice B2B Market, Says GartnerG2

Retail spending on the internet outpaced that in the High Street in the UK during June, growing 5.9% to £563 million, according to the latest data from the Interactive Media in Retail Group (IMRG). According to data from the Office of National Statistics (ONS), June’s High Street sales saw their largest monthly decline since February… Continue reading UK Online Retail Growth Outpaces High Street

Global newspaper circulation is set to rise but levels of growth will vary considerably among continents, according to a new study by the World Association Of Newspapers (WAN). In The Value-Driven Newspaper, a strategy report for the association’s Shaping the Future of the Newspaper project, WAN states that improved marketing techniques and demographic shifts will… Continue reading Worldwide Newspaper Circulation Set To Increase

Radio is expected to lead US media out of the current advertising slump in 2002, with a 4.6% full year growth predicted by analysts at Merrill Lynch. The latest forecasts show overall US advertising growth at 0.7% this year, rising to 4.2% next year. This compares with Zenith Media forecasts for the UK of -1.3%… Continue reading Radio To Lead US Ad Recovery In 2002, Say Merrill Lynch Forecasts

Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research. The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets

Carlton Screen Advertising’s share of the advertising market is set to increase to over 63% of UK cinema admissions, having won the contract for National Amusement’s Showcase Cinema screens. Showcase Cinemas has 243 screens in 19 locations in the UK, representing 8.5% of all UK cinema admissions. These will swell the number of screens in… Continue reading Carlton Screen Advertising Increases Share Of Cinema Market