The fledgling US wireless advertising market will undergo significant expansion in the next few years, according to a new report from Jupiter Research. Whereas European advertisers are predicted to spend $53 million on mobile campaigns in 2002, the North American market remains relatively underdeveloped. Indeed, it is only recently that US companies have had the… Continue reading US Mobile Advertising Ready To Boom

Public wireless local area networks (WLANs) will be used by 20% of 3G business users by 2005, according to a new study from the UMTS Forum. Impact & Opportunity: Public Wireless LANs and 3G Business Revenues reiterates the sentiments of a recent Yankee Group report which claimed that WLAN should be seen as complementing rather… Continue reading WLAN Set To Augment 3G Revenues

30.07.02 Channel 5 could be sold off as part of a restructuring programme at the German media group, Bertelsmann, according to a report in today’s Financial Times. Gunter Thielen, the new chairman and chief executive, is expected to conduct a thorough review of the conglomerate’s worldwide operations with a view to selling off unprofitable divisions.… Continue reading Bertelsmann May Sell Channel 5 Stake

The High Court yesterday reserved judgement in the action brought by the Football League against Carlton and Granada’s bankrupt pay-TV venture, ITV Digital (see Carlton And Granada To Defend Football League Attacks). The two media owners are hoping that the court will rule that no parent guarantees were in place when ITV Digital collapsed in… Continue reading Judgement Reserved On ITV Digital Debt

French advertising network, Havas, has posted revenues down 3.4% year on year for the first half of 2001. The fall adjusted for currency changes and acquisitions stood at 5.4%, according to ABN Amro. However, the figures were more or less in line with the broker’s expectations and new business wins in the first half were… Continue reading Havas Sees Continuing Ad Decline In 2002

A new study, produced by GartnerG2, claims that business-to-business marketers are reluctant to advertise online because websites are aimed at such a wide audience and the tools are not in place to target desired customers. It is estimated that B2B marketing projects accounted for just 11% of all US online adspend in 2001. Denise Garcia,… Continue reading Web Failing To Entice B2B Market, Says GartnerG2

Retail spending on the internet outpaced that in the High Street in the UK during June, growing 5.9% to £563 million, according to the latest data from the Interactive Media in Retail Group (IMRG). According to data from the Office of National Statistics (ONS), June’s High Street sales saw their largest monthly decline since February… Continue reading UK Online Retail Growth Outpaces High Street

Global newspaper circulation is set to rise but levels of growth will vary considerably among continents, according to a new study by the World Association Of Newspapers (WAN). In The Value-Driven Newspaper, a strategy report for the association’s Shaping the Future of the Newspaper project, WAN states that improved marketing techniques and demographic shifts will… Continue reading Worldwide Newspaper Circulation Set To Increase

Carlton Screen Advertising’s share of the advertising market is set to increase to over 63% of UK cinema admissions, having won the contract for National Amusement’s Showcase Cinema screens. Showcase Cinemas has 243 screens in 19 locations in the UK, representing 8.5% of all UK cinema admissions. These will swell the number of screens in… Continue reading Carlton Screen Advertising Increases Share Of Cinema Market

Pearson, owner of the Financial Times, this morning posted a slight profit for the six months ended 30 June 2002, with cost management at its business newspapers mitigating against the continued advertising downturn. Pre-tax profit for the period came in at £26.0 million, up from a loss of £28.0 million for the same period in… Continue reading ‘Prolonged And Deep’ Ad Recession At FT Group Hits Pearson