Ulster Television has this morning announced an agreement with ITV Digital allowing the broadcast of ITV2 in Northern Ireland. UTV2, UTV’s digital TV offering, has now been closed to allow ITV2 to begin broadcasting on the digital multiplex. It is anticipated that the closure of UTV2 will save UTV approximately £350,000 a year, ITV2 will… Continue reading Ulster TV Cedes To ITV Digital
ARCHIVE ▸ The Media Leader Staff
According to the latest Forrester Online Retail Index, total US spending on online sales increased from $4.9 billion in November to $5.7 billion in December. The number of households shopping online increased from 16.8 million in November to 18.7 million in December and consumers spent an average of $304 per person in December, compared with… Continue reading US Online Shopping Totals From Forrester
Worldwide spending on magazines is set to rise by over 27% by 2005 according to a new report from PricewaterhouseCoopers, says the PPA. The report forecasts that magazine advertising, highly sensitive to changes in the economy, tends to grow faster than other media during times of economic expansion. PWC forecasts that the magazine market will… Continue reading Worldwide Magazine Spending Set To Rise 27% By 2005, Says PWC
According to an upcoming report, Residential Broadband: Cable Modems, DSL & Fixed Wireless, from The Strategis Group, residential broadband services will cover 38 million US households by 2006. “The economic environment of the past year, combined with uncertainty surrounding competing technologies and floundering business models, threatens to slow the growth in demand for residential broadband.… Continue reading 35% Of US Households Will Have Broadband Access By 2006, Says Strategis
Dow Jones, publisher of the Wall Street Journal, today announced preliminary earnings for 2001 which revealed net income of $2.1 million, or three cents a share, compared with a net loss of $274.3 million, or $3.15 a share, for 2000. Net income for the fourth quarter was £1.5m, compared with a net loss of £192.9m… Continue reading Dow Jones Moves Into Profit But Ad Volume Drops
Media and communications group, WPP, has announced that its wholly-owned operating company, Ogilvy Public Relations Worldwide, has agreed to acquire 28.4% of PRAP Japan, one of the largest international public relations firms in Japan. The company is Based in Tokyo and with offices in Beijing and Shanghai; its clients include Axa Life Insurance, British Airways,… Continue reading WPP Takes Stake In Japanese Public Relations Firm
The fastest growing advertising medium of last year was not the internet, or indeed any of the traditional offline media, but rather ambient media, according to the latest report on the industry by outdoor contractor Concord. The term ‘ambient advertising’ essentially covers a range of new marketing techniques that have been developed in recent years,… Continue reading Ambient Advertising Outgrows All Other Media, Says Concord
Record numbers of people were exposed to outdoor roadside advertising in 2001, with audiences rising 2.6% year on year and the number of impacts up by 150 million per week to over six billion, according to a report from outdoor contractor JCDecaux. The Poster Track Study shows that the average level of prompted awareness for… Continue reading Outdoor Roadside Achieves Record Audiences In 2001, According To JCDecaux
The number of text messages sent in the UK last year almost doubled compared to 2000, according to the latest figures from the Mobile Data Association (MDA). December’s 1.3 billion total means that during the course of 2001, some 12.2 billion chargeable person to person text messages were sent, compared to 1.1 billion in 1999… Continue reading UK Text Message Total For 2001 Exceeds 12 Billion
According to Multimedia Messaging in Europe: Let the Fun Begin, a new report from the Yankee Group, multimedia messaging will be worth $44 billion by 2006. Combining voice and text-based person to person messages, new services will boost mobile revenues across Europe. “MMS is a radically new messaging technology that will take non-voice mobile communications… Continue reading European Multimedia Messaging Will Generate $44 billion By 2006, says The Yankee Group