US radio revenue figures for November stabilised in the local ad markets, as ad sales dropped 7% compared to the same month a year ago, according to the latest data from the US Radio Advertising Bureau (RAB). The Bureau says that national advertising – harder hit than local in the downturn – appears to have… Continue reading US Radio Set For Slow But Steady Recovery, Says RAB
ARCHIVE ▸ The Media Leader Staff
US cable subscribers numbered 69 million as of June 2001, up about 1.9% from the 67.7 million customers reported in June 2000, the Federal Communications Commission (FCC) said in its annual report on US multichannel competition, released this week. Combined cable and non-cable multichannel video programme distributor (MVPDs) subs increased to 88.3 million households as… Continue reading Digital Satellite Subscriber Growth Outstrips Cable In The US
Media communications and market research company, Aegis Group, announced today that it has acquired two US interactive media agencies, San Francisco-based Lot 21 and Framingham, Massachusetts-based Vizium. The two companies will be integrated into Aegis’ existing interactive media business, Carat Interactive. Aegis is paying approximately £1.85 million for the two businesses – £1.4 million for… Continue reading Aegis Acquires US Interactive Agencies
Italian advertising spend dropped by 13.2% in November 2001, according to the latest figures from ACNielsen, compiled by analysts at ABN Amro, who had themselves predicted a decline of 14.5%. Newspapers were the hardest hit medium, falling by 19.7%, although this is much better than the 30.2% decline the broker had forecast. Magazines, on the… Continue reading Italian Ad Market Drops 13% In November
European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets
According to a new survey by SponsorClick, the global sponsorship market is set to experience soaring growth over the next four years. The report Sponsorship 2002 Market Analysis forecasts that by 2005 the global sponsorship market will be worth over £29.1 billion thanks to lucrative deals, primarily involving sports and sporting events. Last year Barclaycard… Continue reading Massive Growth Forecast For Sponsorship Market
European e-commerce is forecast to be valued at $1,518 billion (£1,049 million) by 2005, a huge rise on the $154 billion of last year, according to a report released by IDC last week. IDC’s Internet Commerce Market Model (ICMM) found that the effect of the current economic slowdown on B2C commerce has been countered by… Continue reading European Ecommerce To Reach $1,518bn By 2005, Says IDC
Media communications and market research company, Aegis Group, this morning announced that it has acquired an interest in a joint venture with Japanese agency Chuo Senko – a mid-sized Japanese agency network. Chuo Senko recently set up its own media buying business called Chusen Media K.K. Aegis has taken a 49% stake in this and… Continue reading Aegis Builds Presence In Key Japanese Market
Troubled advertising agency network, Cordiant Communications, is understood to be seeking a refinancing of its £276.4 million overdraft facility after tough trading conditions and negative newsflow have hit the company hard. Cordiant is reported to be in talks with its bankers about its extending its overdraft, following a period of weak advertising sales and acquisitions… Continue reading Cordiant Looks To Refinance Overdraft After Tough Year
Market research and information group, Taylor Nelson Sofres (TNS), this morning said that it expects its underlying improvement in turnover in 2001 to be slightly ahead of market growth – generally estimated to be 5%. This performance is being driven by an above market growth in the company’s European business, although the UK and France… Continue reading Taylor Nelson Sees Turnover Growth Ahead Of Market