Jupiter reports that whilst only 16% of online households in the US subscribe to broadband, more than 24% of all dial-up consumers are considering signing up for broadband services within the next 12 months. According to two new Jupiter Broadband Reports, dial-up consumers “favour utility over entertainment, even though companies catering to a broadband audience… Continue reading A Quarter Of All US Dial-Up Subscribers Are Considering Switching To Broadband

As the number of new mobile users slows so the telecoms companies must look to new audiences to increase sales. This new customer base, says The Yankee Group, may include the youth market, ethnic minorities and the ‘credit-challenged’. According to a new report Can US Carriers Become Profitable in Wireless Prepaid?, the Yankee Group believes… Continue reading Prepaid Subscribers Will Make Up 30% Of Mobile Users By 2006, says Yankee Group

Loss-laden French media group, Vivendi, is to announce its Q1 headline figures this afternoon, after unveiling a full-year loss of E13.6 billion in March (see Write-Offs Push Vivendi £8.3 Billion Into The Red). According to predictions by analysts at ABN Amro, Vivendi will today reveal Q1 revenues up 6.9% to E6.3 billion and earnings up… Continue reading Troubled Times For Vivendi’s Messier

Following weeks of speculation by the media and consternation on the part of the Football League, administrators announced yesterday that ITV Digital is to be sold off as a going concern. In a statement released yesterday evening, Deloitte & Touche announced that “it has not been possible to restructure the cost base of ITV Digital”… Continue reading ITV Digital To Be Sold As ‘Going Concern’

According to its latest forecasts, Merrill Lynch believes that advertising revenue will continue to decline in 2002, lagging behind the economic recovery by some 3-6 months. Advertising Forecasts From Merrill Lynch    2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe -1.5% 4.7% Asia-Pacific -4.0% 1.7% Latin America -2.0% 8.0% Source: Merrill Lynch, April 2002

As predicted (see Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts), Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn. Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is… Continue reading Zenith Downgrades 2002 Forecasts

Overall US e-commerce will increase by more than 57% this year to reach $482 billion by the end of 2002, according to new report from eMarketer. The North America eCommerce: B2C & B2B study says that that more than half of the 123.4 million US internet users aged 14 or over – 68.9 million people… Continue reading US E-Commerce Forecasts Comparisons From eMarketer

The German online advertising market is forecast to reach a value of $1.9 billion by 2005 – representing an increase of 343.8% over 2001, according to the latest analysis by Datamonitor. Germany lead Europe The compound annual growth rate (CAGR) of the German online ad market is predicted to be 45.1% during the 2001-2005 period.… Continue reading German Online Advertising Leads Europe, Strong Growth Forecast By Datamonitor

US national radio revenue figures rose 1% in February, while local spend fell by 6%, according to the latest data from the US Radio Advertising Bureau (RAB). The RAB says that the dip in local advertising is due primarily to the lack of TV sweeps advertising in this Olympic year. The combined total for February… Continue reading US Radio Revenue Growth Dips In February

Global advertising revenues are forecast to fall by 2% on an industry-wide basis in 2002, according to Michael Bungey, chief executive of Cordiant Communications, the company which owns the Bates Worldwide advertising network. Announcing his company’s year-end financial results this morning (see Cordiant Profits Hit By ‘Extremely Difficult’ Year), Bungey said that a 2% decrease… Continue reading Ad Revenues To Be 2% Off In 2002 According To Cordiant Chief