US media advertising spend saw a very slight increase in Q1 2002, according to figures just released by CMR. Revenue increased by just 0.4% over the same period last year, although it is the first year on year rise since Q1 2001. CMR estimates that total adspend for Q1 2002 came in at $23.5 billion,… Continue reading Slight US Advertising Rise In Q1, Signs Of Further Slow Recovery

Over two-thirds of US consumers would not pay for any services on the internet, including enhanced email, instant messaging or file-sharing capabilities, according to research conducted by Jupiter Media Metrix reported this week. Perhaps surprisingly, the report – Paid Consumer Services: Assessing Market Opportunities – found that consumers are more resistant about paying for online… Continue reading Jupiter Finds Consumer Resistance To Paid Net Services

Digital terrestrial television (DTT) has better prospects than might be suggested by the failures of ITV Digital in the UK and Quiero in Spain, according to a new study published by the European Broadcasting Union (EBU). The report predicts that almost all European countries will have launched DTT by 2005, but adds that most government… Continue reading Digital Terrestrial TV Prospects Are Brighter Than ITV Digital’s Closure Suggests

There are small signs of recovering confidence amongst advertisers in the US, but they have yet to translate into any significant recovery in media spending, Aegis chairman Lord Sharman told the company’s AGM today. He added that market research spending is showing a modest improvement, helping to reduce the pressure felt on Aegis’ US market… Continue reading Aegis Cautious On Media Recovery, Europe Remains ‘Depressed’

ITV giants, Carlton Communications and Granada, will need to offer investors a new plan following the closure of their ITV Digital business last month (see Administrators Switch Off ITV Digital), according to analysts at Lehman Brothers. The broker says that part of this new game plan should be the strengthening of the core ITV channel… Continue reading Carlton And Granada Need ‘A New Plan’, Say Lehman Analysts

AFX News reports that the Guardian Media Group’s 180p per share cash offer for Jazz FM is going ahead, since no competing offer has yet been made that would have reversed the acceptance from Jazz FM’s main shareholder (see Guardian Media Group Makes £41m Offer For Jazz FM). The Board of Jazz FM has so… Continue reading Guardian’s Jazz FM Offer Goes Ahead

Nielsen//NetRatings has revealed that the largest US broadband markets achieved audience gains of at least 48% year on year in their respective high speed populations during April. Overall, more than 25.2 million at home net users accessed the internet via cable modem, DSL, ISDN or LAN last month as compared to 15.9 million in April… Continue reading US At-Home Broadband Population Booms

Surfers who use the internet at work are looking primarily for information not entertainment, according to a new report from Nielsen//NetRatings. A comparison of audience shares including at-work surfers and leaving them out shows that the sites that benefit most from working internet users are portals, map services and the soon-to-be-rebranded-again postal service Consignia. Top… Continue reading At-Work Surfers ‘Not A Problem For Bosses’ Says Nielsen//NetRatings

US magazine ad pages in June saw the first month on month rise since November 2000, according to MIN research reported by Mediapost. The report suggests that this could be the beginning of a magazine recovery, although there is a long way to go before pre-recession levels of prosperity are reached. The worst point in… Continue reading US Magazine Ad Page Growth Turns Positive In June

In preview of H1 financial results from Carlton Communications and Granada (see City News), analysts at Lehman Brothers have today published their ITV advertising revenue forecasts to 2003. Overall revenue is expected to be down 8.0% this year, returning to a 4.0% growth in 2003. A very slight recovery is forecast for Q3 2002, after… Continue reading ITV Ad Revenue Forecasts From Lehman Brothers