Nicolas Bidon is Global President of Xaxis, responsible for guiding overall company strategy, growth and client development as well as driving growth for Xaxis specialist companies Triad Retail Media, Light Reaction, Bannerconnect and plista. He previously served as CEO, EMEA for Xaxis. Earlier, Nicolas was Global CEO of plista, a single source provider of data-driven native advertising solutions. At plista, Nicolas led the company’s integration into the Xaxis technology platform, relaunching it as the industry’s most comprehensive offering for programmatic native advertising and establishing new markets in the U.S, Russia and China. Nicolas has extensive knowledge of the Xaxis business having served as Managing Director, United Kingdom for three years prior to his joining plista as Global CEO. As MD, UK, he led three years of high double digit growth for Xaxis, establishing the UK as the company’s second largest market globally. Nicolas joined Xaxis from Yahoo! where he was director of brand display for EMEA. In this position he was responsible for shaping the regional strategy for display solutions and video, and for developing innovative, multi-screen offerings for brand advertisers across desktop, tablet and mobile. Nicolas has worked in software, media and technology for more than 20 years with tenures in San Francisco, London and Switzerland. Nicolas is a graduate of both ICN Business School in France and Georgia Tech in the U.S.