Nicole Lonsdale is Chief Planning Officer at Kinetic, and forms part of the UK Exec Co. As well as helping shape the strategic direction of the business, Nicole leads the Activation Department, who are responsible for client service and the execution of innovative Out of Home advertising solutions. Nicole also oversees Kinetic’s insight, data and creative solutions teams, leading the development of our strategic planning framework and setting best practice. Nicole is a member of WACL and founder of BalanceOOH a network of businesses who champion diversity and inclusion across the OOH sector. Nicole featured in the top 100 FT HERoes in 2018 and 2019.