Peter Bowman, general manager of UKOM, explains the move from JICIMS to UKOM and what happens next in the journey towards a planning currency for online…I believe we’re on the way to providing what the online industry declared that it wanted at a milestone summit last Autumn – an industry accepted planning system for online… Continue reading Towards a planning currency for online – JICIMS becomes UKOM

Peter Bowman, general manager of JICIMS, provides an update on the latest in the development of an online planning currency…JICIMS is making progress. The key stakeholders in JICIMS – that’s the Joint Industry Committee for Internet Measurement Systems – are determined to resolve the many outstanding issues on the road to providing both definitive internet… Continue reading JICIMS – Making Progress

Following on from MediaTel Group’s recent ‘Future of Media Research’ seminar, Peter Bowman, the recently appointed manager of the Joint Industry Committee for Internet Measurement Systems (JICIMS), looks at the body’s progress and explains why a planning currency for the internet is the next step forward…“A single online planning currency,” it said in a NewsLine… Continue reading Moving Towards A Planning Currency For Online