With her final year dissertation at University of Manchester entitled ‘Women in Advertising’, it was perhaps inevitable that Pippa would end up in the marketing and communications industry. She joined creative agency DMB&B as soon as she graduated and has since loved every minute of the challenge, pace and variety it brings. She spent 8 years at Initiative Media, part of Interpublic Group, followed by 11 years at independent media agency BLM, part of the senior leadership team who eventually sold the business to global network, Havas. After five years at Publicis Groupe as Chief Executive of Starcom, in 2018 Pippa became CEO of Amplifi UK, the investment and innovation platform of Dentsu Aegis Network. She stepped down in December 2019 and is now enjoying exploring her new adventure. As well as her business career, Pippa is very active within the industry – she is a long-standing trustee of NABS and in 2018/19, was proud to be President of WACL (www.wacl.info) Pippa has 2 sons, a dog called Digby and lives in Wimbledon. The family are Chelsea FC nuts.