Initiative UK’s chief strategy officer reflects on an inspiring agency day focused on supporting three disability-focused charities.

Initiative’s annual training programme for junior and mid-level talent not only preps them for the Young Lions but creates space to think bigger, move faster and stretch new creative muscles. 

Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.