Advertisers have a challenge on their hands when Gen Z are struggling with the concept of truth and represent a wide range of worldviews as they face up to close-to-home concerns.
Rak Patel
Rak joined Spotify at the end of 2017, as the Head of Sales, UK & Pan EMEA and has transformed the culture and performance of the ad sales team. With 14 years experience in the digital advertising industry, he has worked in media and creative agency environments and this background translates to razor-sharp focus on customer success, team motivation and sales skill excellence.
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Spotify’s Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to get started.