In response to the article ‘Do agencies care about media research?’, Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.

In response to David Spon-Smith’s comment – ‘A CPT model has the potential to polarise the press market’ – Richard Bedwell, director at Bedwell Media Ltd, offers his views on readership metrics…

In response to Derek Jones’ Standing out in a world of TV clutter article, Richard Bedwell, director at Bedwell Media Ltd, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?