Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival.The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not important… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

City Talk 105.9, Bauer Media’s speech radio station in Liverpool, is kicking-off a new outdoor marketing campaign to mark the start of the Premiership football season.The campaign highlights the expert sports shows on City Talk including City Sport, Terrace Talk, and Saturday Sport.The campaign uses ex-footballers John Aldridge, Ian St John, Ian Snodin and new… Continue reading City Talk Launches Outdoor Marketing Campaign

BSKyB is adding seven new high-definition channels to its Sky+ HD service next month.The seven channels will take the satellite broadcaster’s total number of HD channels to 26, with six of the new offerings bolstering Sky Movies, while the seventh will be an HD version of Sky Real Lives.Genres covered by the new movie channels… Continue reading Sky To Launch Seven New HD Channels

Nielsen Online has unveiled new figures on how fans around the world have used the internet to follow the Olympic games in the first week of competition.Fans from across 10 countries* measured by Nielsen Online visited the official website of the Beijing games, at a rate of nearly 930,000 per day, with traffic exceeding one… Continue reading Fans Following The Olympics Online

The BBC’s commercial arm, BBC Worldwide, is launching a YouTube channel for its hit show Top Gear.The channel, which can be found at youtube.com/topgear, will feature clips from the show as well as interviews with celebrities.The new channel marks the first time the programme has been given a dedicated presence on the site, although BBC… Continue reading Top Gear Gets Dedicated YouTube Channel

New research on changing news audiences in the US reveals that one in 20 Americans say they do not watch TV on a typical day.The Pew Research Center report also found that the percentage of Americans who regularly read newspapers has fallen from 58% in 1993 to 34% in 2008.In addition, respondents who said that… Continue reading New Research Looks At Changing Media Habits In The US

It was a great weekend for Team GB at the Olympics, with gold medals galore pushing them into third place in the overall medals table.The BBC’s comprehensive coverage meant that not a moment was missed, with Saturday morning on BBC One proving particularly alluring for viewers.There was a pretty consistent viewing share of around 50%… Continue reading Olympics Coverage Gets Gold For BBC One

IPC Southbank’s Marie Claire is launching a new magazine and online franchise, The Marie Claire Beauty Academy, with premium beauty company Lancôme coming on board as its launch partner.A Beauty Academy channel on the Marie Claire website will launch with beauty blogs and product reviews; a bespoke beauty diagnosis tool; and the opportunity to put… Continue reading Marie Claire And Lanc[[special-character:(36)]]me Partner To Launch Beauty Academy

Digital channel Dave is to get a new range of onscreen idents to celebrate its one year anniversary since being rebranded from UKTV G2.The UKTV channel is launching a new range of promotional idents on October 15, the first anniversary of its relaunch as Dave, according to a report on MediaGuardian.co.uk.The branding refresh will also… Continue reading Dave Gets New Idents For Birthday

The Department for Transport is partnering with Bauer Media’s Closer magazine to support its THINK! Road Safety Campaign, in a new sponsorship conceived and negotiated by Carat Sponsorship.The deal promotes road, cycle, pedestrian and car safety through a series of four advertorials in Closer. A loose insert game and poster promoting the campaign will also… Continue reading Department For Transport In Closer Sponsorship Deal