Polly Cochrane, Channel 4’s director of marketing, is to leave the broadcaster after 10 years following a restructure of her division.Cochrane is expected to leave in the new year after overseeing the planning stage of the marketing, communications and audiences reorganisation.It is understood that Channel 4 will not be directly replacing Cochrane, who has responsibility… Continue reading Channel 4’s Director Of Marketing Steps Down

Scottish newspaper website Scotsman.com is launching an online ‘Business Club’ covering news, opinions, forthcoming events and in-depth video interviews.The online Business Club’s blog section includes comment and insight from The Scotsman‘s and Scotland on Sunday‘s team of business writers, while the online calendar allows users to access information about forthcoming company announcements and networking events.The… Continue reading Scotsman.com Launches Business Club

BBC One was the only one of the main terrestrial channels to record a year on year rise in viewing share, of 3.9 percentage points, according to the latest figures for August 2008.There was a relatively large decline for ITV1, of 2.2 percentage points year on year.All ViewingBBC One enjoyed a viewing share increase of… Continue reading Television Viewing Round-Up – August 2008

Virgin Media has announced a massive increase in on-demand viewing, jumping from 34 million views in January to 45 million views in August on its TV platform.This 33% increase – in less than a year – takes total views of on-demand content to 314 million over eight months.For the first time, 50% of Virgin Media’s… Continue reading Virgin Media’s On-Demand TV Tops 45 Million Views

Guardian News & Media has today committed to releasing data on the new ABCe six month certificate.The data covers the Guardian News & Media portfolio together with a number of its regional sites including: manchestereveningnews.co.uk, manchesteronline.co.uk, getreading.co.uk and thejobsmine.co.uk.The certificates detail monthly, weekly and daily unique user/browsers, listing all the top level domains that have… Continue reading Guardian News & Media Commits To Six-Monthly ABCe Audits

MediaTel Group has confirmed three new panellists for its ‘Future of the Media Agency’ seminar, taking place on October 15.Nigel Morris, CEO, Isobar; Greg Grimmer, partner, Hurrell Moseley Dawson and Grimmer; and Andy Barnes, Channel 4 sales director, have all been confirmed for the panel of what promises to be an unmissable event.The seminar will… Continue reading Three More Panellists Confirmed For Media Agency Seminar

Culture secretary Andy Burnham has revealed that the list of sporting events reserved for free-to-air television is to be reviewed.Giving the keynote speech at the Royal Television Society conference in London, Burnham said that the list – which was last reviewed 10 years ago when Test match cricket was removed – has to “move with… Continue reading Government To Review Free-To-Air Sport List

Google’s new web browser, Chrome, gained market share within its first 24 hours, although it has since given back some of these gains to the market leaders Internet Explorer and Firefox.According to internet measurement firm Net Applications, Chrome grabbed 1% of the market but as of last week had fallen to 0.77%.Vince Vizzaccaro, executive vice… Continue reading Google’s Chrome Faces Battle For Market Share

AOL’s digital advertising business Platform-A is to launch a self-service ad exchange next year in an attempt to give advertisers more control in managing display advertising campaigns.Called BidPlace, the self-service marketplace exchange will let advertisers dynamically bid on and manage display inventory across Platform-A’s network.Lynda Clarizio, president of Platform-A, said: “BidPlace unleashes the industry’s most… Continue reading Platform-A To Launch Self-Service Ad Exchange

WPP’s Mindshare has unveiled a comprehensive worldwide rebrand of its corporate identity, including a complete refresh of the agency’s brandmark and visual identity.The redesign, developed in partnership with branding agency Moving Brands, coincides with the agency’s ongoing global restructure announced earlier this year.The network’s branding retains the signature colour purple and the new brandmark consists… Continue reading Mindshare Rebrands Corporate Identity