Endemol, producer of reality TV show Big Brother, is to launch a new sports division.The firm has hired two senior executives from sports marketing agency IMG to head the new division, Lawrence Duffy, former head of development at IMG Sports Media, and Gregg Oldfield, former vice-president of network ventures at IMG Media.Duffy and Oldfield will… Continue reading Endemol To Launch Sports Division

ABCe is launching an enhanced certificate bringing together ABCe certified traffic data with new data such as user demographic, lifestyle and media usage, gained from an on-site survey.Media owners can now undertake an ABCe web traffic audit, based on site-centric transactional data, and report this alongside data from the on-site survey, which can include country… Continue reading ABCe Launches Enhanced Certificate

Five has unveiled a new on and off-air look for its main channel as part of a branding refresh which began in the spring.The new look is the second wave of the project following the launch of Fiver, formerly Five Life, in April. The on-air will be unveiled on the channel on October 6.This is… Continue reading Five Flagship Channel Gets New Look

The Internet Advertising Bureau (IAB) has officially widened its remit to serve the mobile advertising industry, with the five UK networks – 3, O2, Orange, T-Mobile and Vodafone UK – forming a Mobile Steering Group (MSG) to oversee and advise on the trade body’s mobile strategy.With funding from all five operators, the IAB will attempt… Continue reading IAB Widens Remit To Serve Mobile Ad Industry

Donnach O’Driscoll, chief executive of Absolute Radio, has given the station a target of three million listeners.O’Driscoll said that the station, which launches on September 29, will be investing £15 million on marketing and content over its first few years of broadcasting.As part of a sponsorship with Sony Ericsson, Absolute Radio will be free of… Continue reading Absolute Radio Targets 3m Listeners

The Radio Advertising Bureau is to create a £3 million advertising-funded partnership, intended to give clients more from their radio activity.The RAB will work with advertisers to ensure that they get the support that is most relevant to the challenges facing their brands – this could take the form of research, creative consultation or idea… Continue reading RAB Launches Advertiser Funded Partnership

TV ads for junk food are still being shown during programmes watched by children, despite current ad restrictions, according to a new report from consumer group Which?.The Which? report says that shows such as Beat the Star and Emmerdale are not covered by the ban on junk food ads brought in by Ofcom.The Ofcom rules… Continue reading Which? Says Junk Food Ads Avoiding Ofcom Ban

Rob Webster, currently director of third party channels at BSkyB, has been promoted to director of channels and operations.In his new role he will have responsibility for relationships with all retailed and non-retailed channels on the platform.Webster, who will report to chief operating officer Mike Darcey, will also lead negotiation of linear channel distribution agreements… Continue reading Webster Promoted To Sky Channels Director

ITV has signed a deal with Setanta to air highlights of England’s remaining away matches in their World Cup qualifying group.The deal, reported to be in the region of £1 million, covers highlights of the away matches against Belarus, Kazakhstan and Ukraine.Trevor East, the director of sport at Setanta, said: “Setanta wants to ensure that… Continue reading ITV To Air England Football Highlights

One in ten Britons will spend over 14 years in front of their TV’s over the course of a lifetime, according to research released today by Virgin Media’s TV on demand service.The survey also reveals that despite almost one third (29%) of Britons spending over 20 hours each week in front of the TV, it… Continue reading Virgin Media Releases New TV Research