The Nuts magazine website has undergone a revamp, featuring a revamped football section and ‘Ten-second’ entertainment reviews.IPC said that the site, which will now be updated more frequently, is easier to navigate and provides more creative opportunities for advertisers, with more prominent ad positions.New features include Spambank, which showcases humorous web content and Web Games,… Continue reading New Look For Nuts.co.uk

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail.The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing existing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

The latest RAJAR figures, for the third quarter of 2008, show that BBC Radio 2 once again had the highest weekly reach of all the national stations, at 13 million listeners, with a year on year rise of 0.4%.BBC Radio 1 was just behind, with an average of around 10.9 million listeners per week, up… Continue reading Year on Year Rise In Reach For Radio 2

RAJAR figures for the third quarter of 2008 show that the percentage of adults listening to the radio via their mobile phones has risen once again.According to RAJAR Q3 figures 12.7% now listen to the radio in this way, up from 12.2% in Q2. In Q3 2007 this figure was 9.2%.Listening to the radio via… Continue reading Good Quarter For Digital Radio

Bauer Media has announced a multi-platform campaign for the Royal Air Force, through the Central Office of Information (COI), to promote and drive recruitment.The activity will run across Bauer Media’s multi-platform media brands including Zoo, heat, more!, Kerrang! The Box, Kiss, 4Music and Workmoose, Bauer Media’s recruitment website.The campaign is designed to promote the RAF’s… Continue reading Bauer Media Announces Multi-Platform Campaign For RAF

Bauer Media has appointed Pete Simmons as programme director at Magic 105.4.Simmons has been the network programme director, GCap Media, responsible for group programming in London and coordinating production with other One network stations.Simmons said: “I am hugely excited to be joining Magic 105.4, London’s number one commercial radio station, and working with the Magic… Continue reading Magic 105.4 Appoints New Programme Director

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend

Although ads for foods that are high in fat, sugar and salt are less frequent on TV, they are appearing more often in press, radio and the internet, according to a new report by the Department of Health.However, the report also reveals that food advertising aimed at children fell across all media by 41% between… Continue reading Junk Food Ads Moving To Wider Media

The IPA’s latest Bellwether survey has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history.The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer.The latest downward revision indicates the increasing… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

A small investor in Yahoo! is attempting to revive a deal to sell the company to Microsoft for $2 billion less than it offered in July.Mithras Capital, owner of a 14% stake in Yahoo!, proposes that Microsoft buy Yahoo! and dispose of its Asian assets and non-search businesses for $11.7 billion, making $3 billion of… Continue reading Yahoo! Investor Looks For New Microsoft Deal