Magna Global’s latest worldwide advertising forecast predicts that ad revenues will grow 4.2% to $377 billion in 2010, upgraded from its previous forecast of 2.4%.

Thirty eight percent of US online consumers are fans of at least one company or brand on Facebook, according to a new study from digital marketing firms ExactTarget and CoTweet.

Last night saw the FIFA 2010 World Cup rack up another win for football, with BBC One’s coverage of Italy v Paraguay picking up a peak of 8.4 million viewers – a 32.5% share of the audience.

News Corporation has acquired the e-reader publishing platform Skiff from US publisher Hearst and taken a stake in online content firm Journalism Online.

BSkyB has turned down a £12 billion takeover bid from News Corporation, saying it undervalues the company.

An RBS broker’s note has called ITV “the most logical buyer of Five”, estimating that its acquisition could boost ITV’s earnings by 24%.

Over the last two years, US ownership of HDTVs, DVRs and smartphones has increased at double- and triple-digit rates, according to the latest edition of The Nielsen Company’s Three Screen Report.

Online advertising may finally “be entering a golden age”, according to new figures from Morgan Stanley analyst Mary Meeker.

A new forecast from Juniper Research reveals that the global mobile app market will be worth more than $30 billion by 2015.

Nine new agencies have been elected into IPA membership at the organisation’s quarterly council meeting.