TV will be the main driver of advertising growth in 2010, with revenues expected to grow an estimated 9.1% this year, according to the latest AA/WARC Expenditure Report.
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The latest research from the IAB and ESPN reveals that 18% of 16-34 year olds with smartphones have downloaded a World Cup mobile app.
Worldwide mobile TV market revenues are forecast to exceed $20 billion by 2015.
By 2013, one in five new TVs sold in the US will be 3D, according to new research from In-Stat.
May 2010 television viewing figures show that BBC One was the only terrestrial channel to see a rise in its share of viewing.
Online research firm eMarketer predicts that UK internet advertising will reach £3.79 billion this year.
UK newspaper circulation fell 22% between 2007-09, according to the Organisation for Economic Cooperation and Development.
Over the last two years, US ownership of HDTVs, DVRs and smartphones has increased at double- and triple-digit rates, according to the latest edition of The Nielsen Company’s Three Screen Report.
Online advertising may finally “be entering a golden age”, according to new figures from Morgan Stanley analyst Mary Meeker.
A new forecast from Juniper Research reveals that the global mobile app market will be worth more than $30 billion by 2015.
