US spending on mobile display ads is expected to almost quadruple over the next five years, growing from $313 million to more than $1.2 billion in 2015.
ARCHIVE ▸ Sam Howroyd
The latest IPA Bellwether Report, for Q2 2010, shows that budgets for nearly all main categories were revised down in the second quarter, with online and direct marketing the exceptions.
The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
YouTube has launched a new service called Leanback, which shows a continuous stream of full-screen, high-definition video.
Future has revamped its movie magazine Total Film and announced the development of an iPhone app for the brand.
UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.
ITV’s director of television, Peter Fincham, is to take responsibility for the broadcaster’s marketing and has also been tasked with overseeing its research.
Clear Channel UK has appointed Matthew Dearden as its new chief executive officer.
New research from Compete has found that increasing numbers of US consumers are using their smartphones for social networking and gaming.
The World Cup kicked-off in June, and the IAB and ESPN released research showing 8% of football fans were planning to watch the tournament on their mobile phones.