Magna Global’s latest global television advertising forecast predicts 6.4% growth in constant currency terms during 2010, to $150.7 billion dollars worldwide.
ARCHIVE ▸ Sam Howroyd
New Hitwise figures reveal that, for the first time, social networks now receive more UK internet visits than search engines.
According to new figures from Magna, global online advertising will rise by 12.4% in constant currency terms during 2010, to $61 billion dollars.
The COI review which saw i-level lose the government’s digital media account “was not just about getting cheaper prices”, Mark Cross, communications planning officer at the COI, told delegates at last week’s Media Playground 2010.
New research reveals that during February to the end of April 2010, 31.1% of US mobile subscribers used mobile web browsers in an average month, up 2.5 percentage points on the previous three month period.
GroupM has revised its 2010 adspend forecast up from zero growth in December to +4%.
TalkSPORT has won the exclusive UK radio rights to broadcast the Rugby World Cup 2011.
ITV has appointed former GCap CEO Fru Hazlitt to the newly created role of managing director of commercial and online.
New figures from the Interactive Advertising Bureau Europe reveal that online advertising growth hit 4.5% last year, significantly less than the 20% growth recorded in 2008.
April data from comScore shows that 178 million US internet users watched online video during the month.