US figures from Nielsen show that Twitter and Facebook have both recorded large year on year growth in unique users.
ARCHIVE ▸ Sam Howroyd
UKOM has arrived to clean up the last Wild West: online. But delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’ wanted to know just how successful were its first 100 days.
With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.
Election day fever translated into big viewing figures for BBC One’s coverage last night, with the channel’s Election Night 2010 picking up a peak of 5.8 million viewers (a 29.4% share of the audience) between 10pm and midnight.
New ABI Research data shows that consumers downloaded some 2.4 billion smartphone applications from app stores in 2009.
ITV’s ad revenues were up 8% in the first quarter of 2010 and are forecast to rise 22% in Q2, according to the company’s interim management statement.
ITV1 enjoyed an impressive 20.3% year on year rise in revenue in March, to £105.4 million.
US branded video ad network BrightRoll has released a new online video advertising report, which reveals that US advertisers are becoming increasingly reliant on the medium to reach targeted audiences.
Simon Waldman, Guardian Media Group’s group director of digital strategy and development, is leaving to join LoveFilm.
News Corporation has reported a 69% decline in net profit to $839 million, although it was a better than expected performance boosted by improved newspaper and television advertising, and the success of blockbuster movie Avatar.