One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research.The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the future.Those… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

BSkyB chief executive Jeremy Darroch has said that although the satellite broadcaster has been in talks with beleaguered rival Setanta, it is not its job “to fund other companies”.BSkyB has been in talks with the Irish broadcaster over a deal for the its 46 live 2010-2011 Premier League games. Setanta wants extra funding to avoid… Continue reading BSkyB chief: “not our job to fund other companies”

Microsoft’s new search engine, Bing, has seen its average visit time hit eight and a half minutes since its launch, according to new Hitwise data.Bing, announced by Steve Balmer on May 28 and officially launched on June 3, saw traffic peak on its launch date, when it was the eighth most visited website in the… Continue reading Bing average visit time hits eight and a half minutes

A new survey has found that 55% of consumers plan to replace Google with Microsoft’s new search engine Bing as their main search service.News portal One News Page carried out a survey of 1,100 which found that 58% of respondents thought Google was becoming too dominant in the search market.Around 65% of respondents liked the… Continue reading Survey finds consumers planning to replace Google with Bing

The Evening Standard‘s circulation was down by almost 30% year on year in May following its relaunch at the start of the month (see Evening Standard relaunches today with promises of better behaviour) which saw the title adopt a new distribution strategy.There have already been reports that executives at the paper believe the figures –… Continue reading Evening Standard’s circulation down almost 30% YoY

Levels of online display advertising activity in the UK during the first quarter of 2009 are up 21% year on year, according to the latest data from The Nielsen Company.Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of advertisers, the number of individual… Continue reading UK online display advertising up 21% year on year

Sky has revealed plans to launch a ‘pull VOD’ service in about a year’s time, putting it head-to-head with Virgin Media.Sky chief executive Jeremy Darroch, speaking at yesterday’s Merrill Lynch TMT Conference in London, said the company intends to use the technological capabilities of the improved Sky+ boxes to launch the service, reports Broadcast.Although Sky… Continue reading Sky planning to launch ‘pull VOD’ service

Traditional broadcast brands could become increasingly important in helping users find quality content, according to the panellists at today’s Media Playground conference in London.Panellist David Cuff, commercial director at Virgin Media Television, said that channel brands are the first port of call for most consumers. “The consumers know they want to watch something…people are turning… Continue reading Are traditional broadcast brands becoming more important?

The online industry should come together to make sure consumers are better informed about data privacy, according to panellists at today’s Media Playground conference in London.In a session on behavioural targeting, delegate Bryan Jago of OMD asked the panel whether following the controversy around Phorm, the “issues around data privacy and reassuring consumers are a… Continue reading Consumers need to be better informed about data privacy

Behavioural targeting will not provide an absolute truth that means no one will ever be served an irrelevant ad – it is just an improvement on what has gone before, according to Ian Dowds, UK vice president of Specific Media.Speaking at today’s Media Playground conference in London, Dowds said: “We have been guilty of making… Continue reading Behavioural targeting is not an absolute truth