The Internet Advertising Bureau (IAB) has released updated best practice guidelines for online video advertising.The new guidelines have been produced by the IAB’s Video Council, which comprises broadcasters, publishers, agencies and networks.The council has also launched an educational online resource www.iabuk.net/video and handbook which take practitioners through the process in running an effective video advertising… Continue reading IAB updates video advertising best practice guidelines

Future Publishing is revamping its flagship computer game title PC Gamer following the title’s 200th issue published earlier this month.The new look will give the magazine a refreshed logo and a new layout, as well as an increased focus on features.It will go on sale on 7 May with a cover price of £5.99.The latest… Continue reading PC Gamer gets revamp

Online market research firm eMarketer estimates that 39% of UK internet users – more than 15.4 million people – will use social networks at least once per month in 2009.It predicts that growth will continue, though at slightly slower rates after 2010, and by 2013 the social networking population in the UK is expected to… Continue reading UK social networking population to reach 50% by 2013

Transport media owner CBS Outdoor is launching its Mega DEP format with the latest Sony Bravia ‘200Hz Motionflow’ campaign.The campaign, planned by OMD, created by Dare and bought by Posterscope launched yesterday at Waterloo Underground Station. It will run for two weeks to coincide with the UEFA Champions League semi-finals, a tournament sponsored by Sony.The… Continue reading CBS Outdoor launches Sony Bravia campaign

WPP has reported a 5.8% year on year fall in like-for-like revenue for the first three months of the year, saying that it would not meet its full year forecasts.However, its UK operations increased revenue by 16% year on year in the first quarter, totalling £251.1 million.Global revenue rose by 36% to £2.12 billion compared… Continue reading WPP reports 5.8% fall in like-for-like revenue

Natmag-Rodale has appointed Morgan Rees, editor of Men’s Health, to the role of editorial director across the publisher’s portfolio of titles.Natmag-Rodale, a joint venture between The National Magazine Company and Rodale, has also appointed Alun Williams to the new role of group publishing director as part of its ongoing restructure.Williams will have commercial responsibility for… Continue reading Natmag-Rodale resturctures editorial roles

Virgin1 is set to expand its hours on Freeview from 20 May 2009, and will be joined on the platform by a new Virgin1+1 service.The move follows Virgin Media Television’s successful bid for a 24-hour slot on SDN’s Freeview multiplex.Although Virgin1 has been available all day on the Sky and Virgin Media platforms since its… Continue reading Virgin1 to expand Freeview hours

Mobile phone company Orange has signed a deal to provide co-branded Wikimedia Foundation content to its customers in France, the UK, Spain and Poland.The partnership will see specific Wikipedia channels launching on Orange mobile and web portals, with added links to relevant Wikipedia information.The partners will also work together to develop mobile and web-based widgets… Continue reading Orange in Wikipedia partnership

We are getting to a point where we are measuring everything online and understanding very little, according to Adam Freeman, commercial director at Guardian News & Media.Speaking at yesterday’s ABCe Interaction event in London, Freeman explained that this is becoming a “real problem for businesses” adding that there are three key areas where measurement needs… Continue reading Adam Freeman: We’re measuring everything online and understanding very little

Giving an agency perspective on online audience measurement at yesterday’s ABCe Interaction event, Pete Robins, deputy chair, IPA Digital and founding partner of Agenda 21, said that although agencies have become better at handling online data, they still have a long way to go.“Data is the thing that will drive our industry – agencies are… Continue reading ABCe Interaction: Still room for agencies to improve