There has been a decrease in mobile advertising recall in the UK, according to the latest quarterly Mobile Advertising Report by Brightkite and GfK Technology.However, the report found that the longer term trend is still positive, with an increase of five per cent since Q4 2008.Colin Strong, deputy MD of GfK Technology, said: “We are… Continue reading UK mobile advertising recall falls

Total social network ad spending in the US will fall 3% to $1.1 billion in 2009, from $1.2 billion in 2008, according to a new forecast from eMarketer.This is a significant turnaround from previous years, when spending grew an estimated 33% in 2008 and 129% in 2007, said eMarketer.The primary reason for the change is… Continue reading US social networking adspend forecast to fall 3% in 2009

Clear Channel Outdoor has unveiled Molson Coors as the first client to advertise on its new Hammersmith Tower.The new architect-designed tower, which can be viewed from the Hammersmith Flyover, displays two Mega 6 advertisements for Molson Coors’ Carling brand, targeting inbound and outbound traffic on this route from Heathrow into Central London.The patinated brass-clad, 33… Continue reading Molson Coors books launch campaign on new Hammersmith Tower

Virgin1 is getting a complete brand refresh, including a new logo and on and off-air identity, to launch on 9 June.The move follows the extension of the channel’s hours on Freeview and the addition of a +1 channel (see Virgin1 to expand Freeview hours).Creation of the new brand identity is being led by Virgin Media… Continue reading Virgin1 gets brand refresh

TV viewing data for April shows that ITV1’s share was down year on year, with the other main terrestrial broadcasters also seeing falls.All ViewingITV1’s viewing share was down 1.4 percentage points year on year, from 18.9% in April 2008 to 17.5% in April 2009.The channel did have some strong performing shows during the month though,… Continue reading Television Viewing Round-Up – April 2009

NME Radio is launching on DAB in London from today, adding to its existing broadcast platforms – Sky, Virgin Media, Freesat and online.NME Radio is also available to listen to on 87.7FM in Manchester throughout May.Sammy Jacob, NME Radio managing and programming director, said: “Since launch we’ve been dedicated to making NME Radio available on… Continue reading NME Radio launches on DAB in London

In April 2009, the ten web brands Britons spent the most time on accounted for 45% of all UK internet time – compared to less than 42% in April 2008.According to new figures released by Nielsen Online today, the average Briton spent 22 hours 20 minutes online or using internet-related applications in April 2009, representing… Continue reading The 10 most heavily used web brands account for 45% of total UK internet time

Mobile adspend was up 99.2% year on year in 2008, hitting £28.6 million, according to a new study by the Internet Advertising Bureau and PricewaterhouseCoopers.The research shows that paid-for-search advertising on the mobile internet accounts for £14.4 million, 50.2% of all mobile advertising spend, while mobile display advertising – which includes banners, text links, tenancies… Continue reading IAB: UK mobile adspend hits £28.6m in 2008

Clear Channel Outdoor has reported a 25% year on year fall in revenues in the first quarter of 2009, from $775.6 million to $582.2 million.The company’s international division – including the UK – suffered a 29% revenue decline year on year in Q1, down to $312 million.It said the loss was primarily attributable to a… Continue reading Clear Channel Outdoor reports Q1 fall in revenues

The Evening Standard is launching the next stage of its advertising campaign in support of today’s relaunch as the London Evening Standard.The activity, created by McCann Erickson, includes a 60 second TV ad and a print and outdoor campaign featuring the words “we promise”, with the next stage set to feature outdoor and bus-side ads… Continue reading Evening Standard relaunches today with promises of better behaviour