Digital Cinema Media’s CEO, Simon Rees, shares the highlights and themes – relevant to all media – from the biannual Screen Advertising World Association convention in Berlin.

As the summer blockbuster season kicks off with the release of Godzilla and X-Men: Days of Future Past, Digital Cinema Media’s Simon Rees has a look at what else is in store…

From Bombay Sapphire to Lego bricks, content marketing on the big screen means even bigger things, says Digital Cinema Media’s CEO Simon Rees.

Digital Cinema Media’s CEO Simon Rees talks about the importance of attracting and nurturing new talent in the media industry.

Animated films are big business – and getting bigger, says Digital Cinema Media’s CEO Simon Rees – so it’s no wonder brands are leaping on them.

This month, Digital Cinema Media’s CEO Simon Rees takes a look at the growing union between the film and gaming industries – and notes powerful, cross-platform opportunities for brands.

This year’s festival was about far more than the films – it was about the stars, the parties, the fashion and some real-life drama through an audacious jewellery heist. And while this helped Chopard take the headlines, the ubiquitous presence of brands at the festival reflects the increasingly close relationship between advertising and film, says DCM’s Simon Rees.

Following Advertising Week Europe, which included Wednesday’s MediaTel Media Playground event, Digital Cinema Media’s CEO Simon Rees shares his highlights from an inspirational week.

Following the 85th Academy Awards ceremony last month, Digital Cinema Media’s (DCM) Simon Rees shares his highlights and looks ahead to what promises to be another strong year for the film industry.

Simon Rees, managing director, DCM, on why the adoption of digital technology will trigger a huge period of evolution and creativity in cinema advertising…