Creating a TV market duopoly will weaken advertisers’ trading stances and the output of our marketing efforts, writes BT’s media manager.

A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…

VCCP Media’s Simon White wonders whether TV Sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.

Technical innovation is frequently touted as a unique selling point for digital TV, with PVR, video on-demand and interactive services all cited as reasons to make the switch. But Simon White, TV Group Head at WWAV Rapp Collins Media explains that marketers may be missing the point in convincing consumers…Many comments have been made about… Continue reading The Race For Digital Dominance