Stuart McDonald, co-chair MRG, says “it has been a tough two years, but with the hope that economic posterity, business confidence and hopefully research budgets are returning, it is now an opportunity for us to be strategic and show the value that research can offer”…

Stuart McDonald, head of insight and trade marketing at News International, aims to convert the few remaining fence sitters: “If you’re reading this unsure as to whether you should subscribe to IPA TouchPoints, permit me to provide you with some guidance”…

Stuart McDonald, head of advertising insight at News International, dissects last week’s NRS release for the free London papers, explaining why NI is not totally happy with their ‘second place’ result and why the company believes the NRS must change…Last week the NRS released the first readership figures for the free evening newspapers in London,… Continue reading NRS – In Second Place But Still Dabbling In Performance Enhancers