| Sue Hunt
Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.
Sue Hunt
Sue has extensive experience in the digital industry, predominantly from the publisher and ad technology perspective. She made an early transition into programmatic trade running the Yahoo! ad exchange (Right Media) from 2010 to 2013, before time at Tremor Video, Rubicon Project, and now as (interim) sales director for the Mail Online programmatic business.
LATEST ARTICLES
| Sue Hunt
Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital’s Sue Hunt – but it really doesn’t need to be so complicated.
| Sue Hunt
After launching new research into the UK programmatic market, Improve Digital’s UK MD Sue Hunt discusses the key findings and addresses the debate of ‘man versus machine’.