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Auto Express Changes Gear
The weekly car magazine Auto Express is relaunching this week with a new look, a new price and a new issue day. Auto Express will now be published on Wednesdays instead of Fridays and its cover price has been reduced by 20p to £1.30.
There will be a new “crisp, modern design accentuated by a change to better quality paper”, increased pagination and a new logo.
The redesign is the result of six months consumer research which began just before the title was bought by Dennis Publishing last November.
Dennis Publishing: 0171 631 1433
