From the publisher of Auto Trader, Bike Trader will launch on Wednesday 10 April. The A4 fortnightly title, priced £1.40 will have a minimum of 88 full colour newsprint pages and a distribution of 76,000 copies.
Bike Trader will be the bike equivalent of Auto Trader; a publiscation giving buyers and sellers in the motorbike market a choice of bikes and services for sale in full colour.
Auto Trader Research and Development Manager, Lee Williamms, said that “Bike Trader has been under development since November 1994. Detailed qualitative and quantitative research revealed that bike buyers and sellers were crying out for a publication offering the biggest choice of bikes for sale across the UK in a photo ad format.”
The title will receive £250,000 promotional support in its first year.
Bike Trader: 0181 543 7616
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