Auto Trader, the buying and selling auto magazine has launched an Internet site. Launched on 20 February, the site is claiming it has had 150,000 hits, without the use of any above the line promotion.
The site enables the user to browse or search for cars, and includes the best 1,400 cars for sale with full colour pictures. As well as this very useful way of browsing for used cars, the site includes other information, for both the enthusiast and the general consumer; ie recommended dealers, other motoring web sites, as well as a complete index of all cars available.
Auto Trader the magazine is a weekly with an average circulation of 370,463, (Jul-Dec 1995); it has a readership of 1,944,000 (NRS Aug-Jan 1996).
As well as being very useful if you do want to buy a car, the site also features lots of animation to keep the user’s attention.
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