Mediatel’s Avril Murray joins Exterion Media

Out-of-home advertising company Exterion Media has appointed Mediatel’s Avril Murray as its new head of client sales.

Murray, whose career in the media industry spans more than 20 years, will be responsible for ensuring that Exterion’s clients and advertisers are making the most of out-of-home within a rapidly changing media landscape.

She leaves her role at Mediatel after seven months after being drafted in to work on the launch of Mediatel’s Connected product – including the Connected Screens survey.

Murray has also held senior client roles at BBC Worldwide and Trinity Mirror Group.

“Avril’s wealth of knowledge in understanding how consumers are accessing media and advertising content will be a priceless asset for the team in building bespoke activity for clients and agencies, and unique experiences for consumers,” said Exterion managing director Jason Cotterrell.

“We will continue to invest significant sums in recruiting and retaining the best talent to help us stay ahead of our competitors. Our people remain the most important part of our ability to deliver on our promises.”

Murray, who begins her new role in early November, added: “Hosting some of the most exciting locations in the out-of-home industry, Exterion has a platform that brands can work with to create outstanding and memorable campaigns.

“I’m very much looking forward to leading the sales team and taking the client experience to the next level.”