The BARB Panel for the London area is to be boosted by 50 homes to give the area a total of 525 homes, the largest on the ITV network.
During the autumn of 1995, ITV audiences in the London area were seen to decline more than the network average when compared with 1994; this was due to changes within some C2De Early Inactive homes. This group is deliberately under-sampled in the current panel. As a result of this examination, Carlton and LWT have agreed to boost the C2DE Early Inactive sub-group with an additional 50 net reporting homes.
The additional homes are currently being recruited and it is expected that the panel boost will be completed by the end of April. This will remove the abnormal weights currently attached to this group and should contribute significantly to increasing the stability of London area reporting.
BARB: 0181 741 9110
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