BARB gives subscribers direct access to viewing data

In brief

BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.

The UK TV audience measurement company’s Application Programming Interface (API) includes daily linear viewing data from January 2020 on programme audiences, advertising spots, and impacts by time segments.

These datasets can be sorted daily by region and demographic and include commercial metadata from BARB and Clearcast.

BARB plans to expand the API throughout 2023 to include more data such as viewing on PCs, tablets, and smartphones, and non-linear viewing on broadcaster video-on-demand, subscription video-on-demand, advertiser-funded video-on-demand and video-sharing services.