BARB will be releasing audience figures for Channel 5 tomorrow. The figures represent the audiences for the week ending Sunday 30 March 1997. Therefore, the data will only show audience numbers for the day Channel 5 went on air. These figures will be available in MediaTel’s TV database tomorrow.
The BARB figures will measure the number of households actually tuned to and receiving the new channel. Weighted nationally, the BARB sample is a representative sample of the UK. The sampling errors for Channel 5 audiences will be comparable to those for smaller sized audiences for other stations. For any station where audiences are small the sampling errors are proportionately higher than for a large audience.
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