In a new sponsorship deal, Classic FM’s Box Office will promote the Barclays Stage Partners Autumn Tour. The venture is Barclays’ first in radio sponsorship and the tour will visit 41 venues around the country.
Despite Classic FM’s fall in listening share *(click here for full RAJAR results) from 3.3% to 3.1% and a decrease of 3.47 in weekly reach Barclay’s believe Classic is the ideal station to influence listeners to visit the tour.
The show includes performances of Ben Travers’ Plunder (with Griff Rhys Jones), Marlene (life of Marlene Dietrich), Romeo and Juliet, Antony and Cleopatra, Henry IV Parts I and II and Steinbeck’s Of Mice and Men.
*MediaTel subscribers only
Kallaway Ltd: 0171 221 7883
Classic FM: 0171 344 2718
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