Classic FM has signed a deal with Barclays Savings worth over £400,000 which will see the finance company sponsoring Classic’s Sunday afternoon show, Across The Threshold With David Mellor.
The association with the two-hour programme, which features Mellor introducing classical music to celebrity guests, will run for six months.
The campaign was devised by Jeremy Paul at MediaVest on behalf of Barclays Savings, a division of Barclays Bank.
Classic FM: 0171 344 2744
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
